Programs To Unveil at PGA Merchandise Show
PGA Show Booth #3812

For Photography/Information Contact:
Mary Deatrick, Deatrick Public Relations
(407) 332-5212, mdeatrick@cyclonicgolf.com

Lewes, Del. (Jan. 14, 2003) In addition to the new forward-thinking styles of Cyclonic’s
2003 Tour Series golf/street shoes, the company is launching new marketing and sales
programs at next week’s PGA Merchandise Show in Orlando.

The programs are designed to showcase the new Tour Series and include a new branding
campaign, portrayed in all marketing materials and retail point of sale, and new aggressive
sales programs to attract large-scale golf specialty retailers. Spearheading these programs
are new Cyclonic President Tom Mandel and recently named Director of Sales Joe Heim.

Jungle-Themed Branding Campaign

The new brand campaign will play off the theme that Cyclonics empower golfers to take to
the course without giving up their personal sense of style. In the new campaign, Cyclonics
are said to be worn from the “18th floor to the 18th green.” A backdrop of city streets
depicting an urban jungle shows golf shoes that are “Made for the greens. Inspired by the jungle.”

Cyclonic retains the established tagline “Truth. Substance. Common Sense” and the familiar
vibrant orange associated with earlier ads and brochures.

"Independent-minded, style-conscious consumers are the fastest-growing segment in
apparel and footwear. They're also the fastest-growing segment in golf,” said Cyclonic
President Tom Mandel. “We’ve got fresh new styles that speak to this customer and wanted
a new brand campaign to promote this message. We’re keeping the brand a step ahead of the curve.”

Mandel brings nearly a quarter century of marketing and brand-management experience to Cyclonic,
beginning with the launch of Supercuts nationwide and comprising leadership roles in the publishing,
computer and Internet industries.

“I’m inspired by the challenge of new markets,” commented Mandel. “When a category like golf shoes
needs fresh thinking for a new generation, you can come up with solutions that are outside the box.
That’s what we’re doing with Cyclonic, and it’s really fun. I think golfers will appreciate
what we have to offer them.”

New Retail Focus

While Cyclonic has received solid distribution at boutique golf specialty shops, non-golf
style-oriented apparel shops and through a “cult” following of thousands of individuals, the
company has chosen to now aggressively pursue larger retail partners, while continuing
to maintain strong relationships with current and potential smaller retail and green grass shops.

"Cyclonic shoes are noticeably different from the rest of the pack,” said new Director of
Sales Joe Heim. “Once we associate ourselves with select retailers and make our products
more widely available, we expect Cyclonics to take off with youthful, independent-minded golfers."

Heim, who brings more than 20-years experience in the golf industry, including sales and strategic
planning with Maxfli, Arnold Palmer Golf Company, Ben Hogan Company and most recently
Precept Golf, plans on developing a nationwide sales force of regional reps to secure retail accounts.

About Cyclonic, Inc.

Cyclonic Inc. currently features the 2003 Tour Series golf/street shoes with four new styles --
Finley, Lennox, Logan and Niels. The five styles from the longtime customer favorites
Classic Series are also available.

Cyclonic was founded to lead golf footwear into the twenty-first century. Innovative styling
that reflects a modern lifestyle, along with unprecedented comfort and unique high-performance
designs, have made Cyclonic the most important golf shoe company for a new generation of
golfers with a personal sense of style.

Cyclonic Golf Shoes are available at golf retail specialty shops and online in prices ranging from
$99 to $109/pair.

For more information or to view the shoes, visit www.cyclonicgolf.com or call 1-888-540-9699.