Synergies
Worldwide Tees Up Cyclonic To Become A Global Brand
For Photography/Information Contact:
Mary Deatrick
(407) 332-5212, mdeatrick@cyclonicgolf.com
NEW YORK, NY (August 21, 2003) Synergies Worldwide, a global apparel
services
company headquartered in United Kingdom with offices in seventeen
countries,
announced today that it has acquired a controlling interest in Cyclonic
Inc., a
pioneering lifestyle brand of footwear and apparel for golf and
other active wear.
Terms of the deal were not disclosed.
Founded in 1998 by New York designer Cary Hensley, Cyclonic quickly
established itself as a leader in golf-wear for a new generation
of style-conscious
twenty-first century golfers. "When we started Cyclonic,"
Hensley points out,
"golf shoes had been the same for decades, even though golf
equipment had
changed tremendously, as had virtually every other class of performance
and
everyday footwear. We offered golf shoes with performance, comfort
and styling
for a modern lifestyle, and consumer response was immediate and
strong."
Cyclonic shoes have received extensive press media coverage in
leading
fashion and golf publications, and its products are distributed
in the US,
Canada, Europe and Asia. The company is about to release its first
collection
of performance apparel, which will appear in European stores next
spring. For
the last three years, Cyclonic has also supplied exclusive private-label
footwear
to Barneys New York and other fashion specialty stores.
Working within Synergies, Cyclonic will expand its golf-wear line
to include
apparel in addition to shoes. The company may also pursue a marketing
partnership with a full-spectrum golf equipment company wanting
to expand
into apparel and footwear. Synergies will also expand Cyclonic's
private-label
opportunities in the global active-lifestyle market.
"Synergies strength in global sourcing, along with its extensive
list of market-leading
customers worldwide, will help Cyclonic tremendously as we bring
our innovative
apparel and accessories to new markets around the world," says
Cyclonic president
Tom Mandel. "It's a good strategic match."
Synergies spokesperson Angel Von Rhien comments that "our
customers have
asked us to add private-label branding and design direction to our
service
portfolio. With Cyclonic's design depth, experience in serving style-conscious
consumers, and globally registered intellectual property, we can
help our customers
respond to brand opportunities in quickly-growing markets around
the world."
Cyclonic will maintain its current office in Delaware, while company
headquarters
will move to Synergies Worldwide's New York office.
About Cyclonic and Synergies:
Cyclonic is an active-lifestyle brand for twenty-first century consumers
with a sense of style.
Cyclonic products are available at specialty retailers in the US,
Europe, Asia and on the web
at www.cyclonicusa.com.
Synergies Worldwide, on the web at www.synergiesworldwide.com,
is a growing global apparel services company, providing sourcing,
supply chain management,
quality assurance, compliance management, brand management, and
design solutions for
leading apparel retailers and marketers around the world.
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